A Green Image + Culture
This wild commercial is for Nissan Note, a car that gets 20 km/L. According to Google, that’s about 47 mpg. They are just repeating “high gas mileage” over and over.
Anyways, I was interested by the fact that they chose Heidi, the girl of the Alps as the image character for this car. I guess it makes sense - Heidi takes place in the Alps/Switzerland, and they have a really green image. They don’t even have to do anything green, and I think the rest of the world would still think it is a green, sustainable place. That really goes to show the power of image.
It’s interesting. A lot of car commercials are filmed here in Los Angeles, but just as a generic city… a place that makes any kind of car look attractive. A fun place to drive a car - not a sustainable place. I wonder when that will change.
